We don’t reset your email counters to 0 at the beginning of each month, because the HelpCrunch email counters work by the 30-day window principle.

This means that we update your counters every day by the exact amount of emails you’ve used 30 days ago.

Let’s say you have several email campaigns set up in HelpCrunch. You figured that you’re going to send 1,000 emails every day. So, you bought 30,000 emails for 30 days.

Everything goes smoothly as long as you send exactly 1,000 emails per day. The counter gets updated on a daily basis — you get 1,000 emails added to your balance every single day.

However, in the middle of the month you decide to send a newsletter to your whole user base. So, you’ve used 15k emails at once on March 15 and started waiting for the next month for the counters to reset.

But, that’s not going to happen. On April 1, you’ll only get 1,000 emails added to your balance because you’re still within the 30-day window. Those 15,000 emails will be returned to your account only on April 16 — exactly 30 days after you’ve used them in the first place.

The reason we decided to use the 30-day window principle for our counters is to help you distribute your emails equally throughout the month. This way, all your auto messages will be sent without interruption and the email counter will never reset to 0. Plus, this can save you a couple of dollars for the months containing 31 days.