You can customize the look of push notifications sent by the HelpCrunch Android SDK by changing the notification icon and text.

Customize the color, icons, text and style of notifications:

...or like this:

You can do all this with HCNotificationsTheme.Builder: 

//App.java (extends Application)

//Customize notification avatar
HCAvatarTheme avatarTheme = new HCAvatarTheme.Builder()
                .setPlaceholderBackgroundColor(R.color.hc_color_code_bg_outcoming_dark)
                .setPlaceholderTextColor(android.R.color.white)
                .build();

//Customize notification theme
HCNotificationsTheme notificationsTheme = new HCNotificationsTheme.Builder()
                .setAvatarTheme(avatarTheme)
                .setChannelTitleRes(R.string.app_name)
                .setChannelTitle("Lorem Support") //or use String value
                .setSmallIconRes(R.drawable.ic_favicon)
                .setMessagesCounterEnabled(false)
                .setColor(Color.parseColor("#4c82f8"))
                .build();

//Get Default theme template to change only notification's theme
HCTheme theme = new HCTheme.Builder(HCTheme.DEFAULT)
                .setNotificationsTheme(notificationsTheme)
                .build();

HCOptions options = new HCOptions.Builder()
                .setTheme(theme)
                .build();

HelpCrunch.initialize(
                this,
                ORGANISATION,
                APP_ID,
                SECRET,
                null,
                options
);